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Director, Cross-Brand Marketing
Job ID: NJS09-32 Position Title: Director, Cross-Brand Marketing
Working Location: NJ, Bridgewater
Employment Status: Full-Time
Required Experience: 10 years
Required Education: Bachelors Degree
Travel Required: Yes
Job Description:
Provide strategic direction to elevate the King pain franchise and its leadership among customers – driving measurable value for King’s US commercial operations – in compliance with applicable regulatory and legal policies and laws. Ensure consistency and synergies among brands’ promotional initiatives with particular emphasis on promotional education (branded and unbranded) and leverage opportunities to increase King’s visibility and status with KOLs, physicians, advocacy and managed markets customers. Help brand teams execute effective, measurable programs that fit with brand strategies, as well as the overall King pain franchise vision. Actively partner, not only with brand teams, but also with other areas within Commercial Operations (e.g. market research, sales, sales ops) and other departments throughout King (legal, regulatory, medical affairs, advocacy) to help drive the franchise vision and objectives.
The essential duties of this position include but are not limited to: • Contributes to King’s strategic franchise plan and vision, with inputs from cross-functional stakeholders (brand teams, sales, advocacy, medical affairs, and other functions as necessary), to ensure consistency in all interactions with King’s customers. • Develop and implement a KOL engagement strategy, consistent with the cross-brand vision and strategy. • Lead cross-franchise programs with particular emphasis on promotional education (branded and unbranded) in collaboration with brand team partners, from development to execution. Accountable for results of these programs, and suggestions for future improvement. • Direct appropriate agencies and vendors to ensure brand strategies and objectives are being met. Recommend improvements to enhance agency/vendor performance and/or outcomes. • Benchmark of “best in class” practices within pharmaceutical industry, and data/trends related to changing customer behaviors, communication preferences and adoption of emerging technologies, particularly related to promotional education. • During brand-planning cycle, collaborates with brand teams on brand strategies, objectives and goals, and help to develop cross-franchise plans that meet those goals. • Evaluates new vendors and programs, to identify strengths and weaknesses, then synthesizes and communicates routinely with brand teams.
Essential Skills:
The position requires 10 + years of relevant experience in the pharmaceutical industry in a variety of divisions or equivalent combination of education and experience. Advanced degree a plus.
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Additional Information:

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